Truth studies—branding, web design
McCann Worldgroup Truth Central is the company’s proprietary research unit whose experts combine quantitative, qualitative, and analytical expertise to unearth impactful truths that create actionable takeaways for brands.
Truth studies cover a range of topics from age to privacy to wellness. With 25 million unique data points and over 250,000 qualitative interviews, they offer a truly global, deeply local, inherently human view on our world today.
