McCann at Cannes 2023—email, social, ooh, print
phase 1—exploration
At Cannes 2023, we aimed to make a bold statement with our presence, showcasing McCann Worldgroup's creativity and innovation. Led by our team, we conceptualized and executed over 300 digital and print assets, from initial planning to post-event promotion.
This was my first exploration for McCann Worldgroup’s presence at Cannes.
phase 2—execution & management
We went with a direction inspired by Cannes in the 1960s and French typography. As the team leader, I partnered with project management to oversee timelines, allocate resources, provided design feedback, and liased with marketing channel owners through project completion.
Our efforts paid off as our presence at Cannes garnered attention and praise from attendees and industry peers. The campaign not only showcased our creativity but also highlighted our ability to lead and execute large-scale projects with precision and flair.
