MW Presents—Design
Content Brand: MW Presents is a sub-brand for different McCann Worldgroup content like webinars, podcasts, and quarterly magazines.
In the beginning…
MW Presents was started by the global comms team at the beginning of the pandemic. It was concepted as a bi-weekly live webinar to address feeling disconnected at a time of chaos and uncertainty, where McCann Worldgroup’s leaders and bright minds could dive into different topics of expertise. It was meant to be a short lived project, ending as soon as the pandemic ended…From there it blew up to one of McCann Worldgroup’s biggest communications projects and has now expanded into podcasts as well as webinars. The original design was meant to be a little cheeky—an exclamation point logo and TV static backgrounds—as we’re all gathering around our laptops to hear what our leaders have to say.
But Now…
Now, with a global rebrand underway, we pivoted into a more modern direction. Our new brand direction is inspired by museum design: sleek, streamlined and graphic. With our brand feeling simple in black and white, we wanted to bring color and texture into our comms platforms to convey more energy and dynamism, almost creating a sense of movement and vibration.
MW Presents: Webinars
the WORLDGROUP LENS
I created a grainy black and white visual language that could be injected with color depending on the medium or application to complement our sleek new look. I liked the idea of taking a magnifying lens to different topics and people around the world through our webinars. So, I created this Venn Diagram lens which acts as a dynamic frame for different images, statistics, or colors.
By creating a cohesive visual language, it became easier to brand our comms platforms more comprehensively, without having to create individual logos. This way, our brand feels more united and our products and platforms all live under our unified McCann Worldgroup identity.
MW Presents: Podcasts
Spontaneously Candid is about diving deep into what makes inspiring people tick, exchanging ideas, and digging deeper beyond the corporate façade to reveal what’s beneath the résumé. The photos on the top show our progress and exploration before reaching our final design.
Jealous of the Partnership explores the world’s most innovative partnerships shaping our future through the lens of people, culture, and business.
